Magazine Publisher Research

Research

1.    Publisher: Dotdash Meredith

      Information

General financial information

• They made $1,111.6 million in 2023.
• From the total profit in 2022, $238 million (12%) came from subscriptions, single copy purchases and advertising.
• They have more physical subscriptions with it being 20 million. They have 4 million online subscriptions.
• In 2023 they spent $2.4 billion in production costs. The most expensive area was content production.

Top Magazines held by Dotdash Meredith

• Their top magazines are Better Homes and Gardens (home and lifestyle), People (Entertainment and human resources), and Allrecipes (cooking).
• The magazines are mostly obtained Digitally. People magazine has 74 million users digitally, while its print circulation is only 3 million.
• Better Homes and Gardens targets people looking for practical advice on home improvement. People magazine targets individuals interested in celebrity news and interviews. Allrecipes targets people interested in cooking.

 

Top Advertisers for Dotdash Meredith

• The biggest advertisers for them are P&G, General Mills, and Walmart.
• In 2022 P&G spent $1.8 billion on Advertising, General Mills spent $554 million, and Walmart spent $2.7 billion.
• P&G sells household and personal care products, General Mills sells food, and Walmart sells various retail goods.
• P&G’s audience comprises of people who care about household maintenance and personal care. General Mills targets people who want convenient and healthy food options. Walmart targets people who want all-around affordable products in one place.

How the top magazines and advertisers work together

• P&G works with Better Homes and Gardens because it has the household items that the magazine promotes. 
• General Mills also works with People because it has the personal care products it promotes. 
• General Mills works with Allrecipes because it has the foods/ ingredients the magazine promotes.
• Walmart works with all three magazines because it provides all the items the magazines revolve around.

3.      Other cooking magazines that are owned by Dotdash Meredith

• They also own EattingWell, Simply Recipes, Cooking Light, and Food & Wine.
• The social media of all those magazines focuses on practical tips and guides on how to cook recipes.
• The main difference lies in the type of food they cook. EatingWell focuses on easy healthy meals while Food & Wine focuses on indulgent gourmet recipes.
• They include information like step-by-step recipe guides, ingredient alternatives, and cooking tips and techniques.
• Aesthetically the websites are photo-centric. The images are taken with close-ups and at different angles.  Infographics are used to aid in deciphering instructions. They use clean and readable fonts. Bright colors are used to draw the reader’s attention.